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Sunday, August 3, 2025

Appellation to open a hotel in California, Utah

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A new boutique hotel brand from famous chefs and veterans of luxury hospitality has opened several properties in the west, all focusing on food and lifestyle.

The brand, Appelacion, was the creator of chefs Charlie Palmer and Christopher Handsberger, and spent 16 years in hospitality career working at four seasons hotels and resorts.

The early brand’s flagship hotel is set to hold Labor Day in Healdsburg, California, the same Sonoma County city that Palmer called his hometown for the past 20 years. This will take part in the Appelation Rody. It opened as a refreshment of the original Wine & Rose Resort and Spa in the Northern California city of Lody.

The other two hotels will continue for the next 16 months in Northern California’s Silicon Valley area and Morgan Hill in Park City, Utah.

In the world of wine, Appelization It refers to the geographical area in which the grapes are grown and the unique attributes of the area. Similarly, in this hotel concept, each property focuses on a unique attribute of its underlying location. (The brand logo is the capital. a Above it is a dot, which represents a waypoint on the map. ) For example, the Healdsburg property is surrounded by vineyards and features extensive edible garden stairs from the guest rooms. It is located on a bike trail that runs three miles south to the town centre.

The appeal also incorporates a huge community element into every hotel. All properties will host regular classes that will highlight local manufacturers, artisans and growers. These immersive classes created are crafted and will be available to guests for free and for a small fee.

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Finally, the Appellation Hotel is no surprise given the involvement of Palmer, which has 13 restaurants across the country, including Aureol in New York City.

“When you step into these hotels, you’re like you’re stepping into someone else’s kitchen,” Palmer told Afar. “We want to ensure that every hotel guest can have a bit of cocktails and anything made 20 feet away.

Hunsberger agreed. “Food connects us, people make us our strength, and places define us,” he said. “We didn’t want to create just another hotel company where the second, third and fourth hotels all felt the same. We wanted to do a deep dive where every property reflected a unique destination and a unique sense of place.”

In addition to the details outlined below, there are amenities from classic resorts such as pools, spas and gym facilities.

Appelization Rody

Palmer and Hunsberger took over the 65-acre Wine & Roses Resort and Spa in Central Valley City in 2024, modernizing the technology and design of their 66 rooms and suites, ranging from 210 to 1,025 square feet in size. The Appelacion has also reopened it as the Americana House, a new dining experience that will completely rethink its restaurant on-site and spotlight locally grown produce such as baby artichokes. The wine list celebrates highly underrated Roddy wines, such as Old Vine Zinfandel and Sauvignon Blanc. Eventually, guests can dine at the chef’s counter, where they can be seen casting a spell by the chef (sometimes including Palmer himself).

Appellation Healdsburg

When opened in September, the 108-room hotel will become the company-wide flagship resort. From 300-square-foot rooms to 1,160-square-foot suites, the accommodation is chic yet minimalist, with storage for suitcases and artwork, as well as other accents that evoke the vineyard scene. Located on the eighth acre facility, the main building features a new restaurant highlighting locally caught seafood, and Andys Beeline, a rooftop bar with vineyard views in the distance. A versatile event space designed to look like a barn, Grange hosts community events.

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Appelacion Mohi

Morgan Hill is a fast-growing city south of San Jose and is located at the northern tip of the Salinas Valley, a region famous for its farming. Opening in spring 2026, the Appellation Hotel here will celebrate this heritage. The 76 rooms feature AG motifs, and the dining concepts of some facilities incorporate local produce into both food and drink. The hotel also remains closely connected to the community. The property is located in the heart of downtown Morgan Hill and allows guests to explore restaurants, quaint coffee shops and eclectic boutiques that are adequate on foot.

Amai Ali on appeal

The resort will open on 78 acres in Park City in 2026, but will be partnering with author and alternative medicine advocate Deepak Chopra, who will reside for several months a year, hosting seminars and workshops on-site. The accommodation consists of 23 cottages with 80 hotel rooms and one or two bedrooms. At the heart of the property is a 50,000-square-foot wellness center that includes a destination spa, which is fed water from ancient Mineral Springs. One restaurant closes out the amenities. Details of the concept are still finalized.

Future growth

If you follow the path one day in 2027, you’ll be opening a fifth hotel from Monterey Bay in Pacific Grove, California. The company is also planning to build a property in Petaluma, California, in another promising Sonoma County City, featuring powerful wine and culinary chops. Like its predecessors, these hotels are designed to reflect their surrounding destinations.

“Everyone talks about their hometown, and we want to do it in a way that has never been done before,” Palmer said. “We feel we can achieve that authenticity from day one.”

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