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World Travel Market London 2025 brought over 5,000 exhibitors and 45,000 visitors to Excel London. Event director Chris Carter Chapman highlighted the growing demand for leisurely, experiential travel.
Greece is promoting a “slow living” lifestyle, and France has announced plans for the “Norman Year” of 2027. Egypt introduced the Grand Egyptian Museum, and Japan emphasized values and culinary diversity.
Sustainability was at the heart, and the destination aimed to attract travelers year-round in a respectful manner, while ensuring a sustainable economic and environmental balance.